The BCFP logo was designed to symbolize vigilance, transparency, and a consumer focus. Consumers are the foundation and focus of our mission and our logo reflects that. A soft beam of light symbolizes our efforts to illuminate the financial landscape and foster transparency in the marketplace.

Horizontal

The horizontal lockup is the primary option and appears on our stationery and website.

Vertical

The vertical lockup is useful for square frames or narrow columns.

Isolated

The isolated logo is primarily used for internal-facing communications. For all external communications, the logo needs to be in a lockup with “Bureau of Consumer Financial Protection” to ensure clear communication.

Small execution

The small execution lockup is used when the logo needs to scale down to less than 0.75” or 54 pixels at 72 dpi. The small execution logo allows “Bureau of Consumer Financial Protection” to remain legible.

Spanish logo

The Spanish logo should be used for Spanish language materials, such as websites and microsites, publications, and signage.

This is applicable for the horizontal, vertical, and small execution lockups.

One color logo

When the logo is being produced for print formats conditions may not allow for full color. For these rare cases, the one-color logo may be used only in black on a white background.This is applicable for the horizontal, vertical, isolated, and small execution lockups.

Clear space

There should always be ample space around the logo to ensure maximum impact and keep the mark from looking cluttered.

Web scale

The small execution logo should be used to optimize legibility of the logotype on desktop and mobile applications. These are our benchmark sizes for web, but variance may be used for specific circumstances or constraints.

Print scale

The horizontal or vertical lockup should be used for most print applications. These are our benchmark sizes for 8.5 x 11” documents, including reports, brochures, powerpoints, and forms. For large-format print pieces, such as posters and banners, where the logo is used with a height greater than 1”, it should be used in increments of 1/2”.

Complex backgrounds

The logo should be shown on a white background for optimal appearance. When this is not possible, the logo must be contained in a white rectangle equal to the required clear space.