Logo

The BCFP logo was designed to symbolize vigilance, transparency, and a consumer focus. Consumers are the foundation and focus of our mission and our logo reflects that. A soft beam of light symbolizes our efforts to illuminate the financial landscape and foster transparency in the marketplace.

Feature logo

Lockups

Horizontal

The horizontal lockup is the primary option and appears on our stationery and website.

Horizontal lockup logo

Vertical

The vertical lockup is useful for square frames or narrow columns.

Vertical lockup logo

Isolated

The isolated logo is primarily used for internal-facing communications. For all external communications, the logo needs to be in a lockup with “Bureau of Consumer Financial Protection” to ensure clear communication.

Isolated logo

Small execution

The small execution lockup is used when the logo needs to scale down to less than 0.75” or 54 pixels at 72 dpi. The small execution logo allows “Bureau of Consumer Financial Protection” to remain legible.

Small execution logo

Variations

The Spanish logo should be used for Spanish language materials, such as websites and microsites, publications, and signage.

This is applicable for the horizontal, vertical, and small execution lockups.

Spanish logo

When the logo is being produced for print formats conditions may not allow for full color. For these rare cases, the one-color logo may be used only in black on a white background.This is applicable for the horizontal, vertical, isolated, and small execution lockups.

One color logo

Stylistic guidelines

Clear space

There should always be ample space around the logo to ensure maximum impact and keep the mark from looking cluttered.

Isolated logo clear space

Isolated logo clear space

Isolated logo clear space


Horizontal logo clear space

Horizontal logo clear space

Horizontal logo clear space


Vertical logo clear space

Vertical logo clear space

Vertical logo clear space

Web scale

The small execution logo should be used to optimize legibility of the logotype on desktop and mobile applications. These are our benchmark sizes for web, but variance may be used for specific circumstances or constraints.

Desktop scale

Desktop web scale logo

  • Lockup: small execution
  • Height: 50px
  • Padding: 25px

Mobile scale

Mobile web scale logo

  • Lockup: small execution
  • Height: 40px
  • Padding: 20px

The horizontal or vertical lockup should be used for most print applications. These are our benchmark sizes for 8.5 x 11” documents, including reports, brochures, powerpoints, and forms. For large-format print pieces, such as posters and banners, where the logo is used with a height greater than 1”, it should be used in increments of 1/2”.

8.5 x 11” documents

8.5 x 11” documents print scale horizontal logo

  • Lockup: horizontal
  • Height: 0.5”
  • Clear space: 0.25”

8.5 x 11” documents

8.5 x 11” documents print scale vertical logo

  • Lockup: vertical
  • Height: 0.77”
  • Clear space: 0.25”

Complex backgrounds

The logo should be shown on a white background for optimal appearance. When this is not possible, the logo must be contained in a white rectangle equal to the required clear space.

Color

Complex color backgrounds logo

Pattern

Complex pattern backgrounds logo

Photo

Complex photo backgrounds logo

Examples of misuse

Don’t remove the light beam. It is essential to the logo.

Logo with no beam

Don’t stretch or condense. This weakens the brand.

Stretched logo

Condensed logo

Don’t apply a drop shadow.

Drop shadow logo

Don’t outline the logo or use other colors. This dilutes brand association.

Outlined logo

Blue logo

Don’t rotate the symbol. This changes the connotation of the light.

Rotated logo

Rotated logo

Don’t place the logo directly on a colored background or photo without a white bounding box.

Colored box logo

Photo box logo